Alpinestars Logo – Alpinestars is an Italian manufacturer of technical equipment safety for motorcycle and auto racing (MotoGP, Motocross, Formula One and NASCAR), as well as extreme sports. Was founded in 1963 by Sante Mazzarolo in Asolo (TV). The company takes its name from the English translation of the Italian word “edelweiss”.
Founded in 1963 by Sante Mazzarolo in Asolo (TV), in Veneto, the company began to make shoes for hiking and ski boots, but soon began to produce boots for the first races of motocross. In 1990, the company has branched out into manufacturing all types of protective clothing and techniques ranging from gloves and jackets, leather suits for motorcycling. Until 1996 he sold mountain bikes marked Alpinestars. Today it has offices in Los Angeles and Tokyo, while the headquarters, research laboratories and major development labs remain in Northern Italy.
The company is now led by Sante’s son, Gabriel Mazzarolo. Alpinestars is now a global brand, develops technical products for the races of the MotoGP as leather suits, boots, gloves and caps worn by World Champions such as Jorge Lorenzo and Casey Stoner, Ben Spies, as part of motor racing spread of flame retardants Heat and Nomex.
He also developed a line of sports apparel for men and women, on the basis of the assets Alpinestars racing sports clothes, shoes, gloves and underwear have been developed in Formula One and NASCAR with recent champions Fernando Alonso and Jenson Button (Formula One) and Jimmie Johnson (NASCAR). Alpinestars has created a division of fashion with design centers in California and Italy.