Aprilia Logo – Aprilia is a manufacturer Italian of motorcycles based in Noale, near Venice. It is part of the Italian group Piaggio SpA. The firm Aprilia born at the end of World War II’s desire Cavaliere Alberto Beggio to build bicycles. The brand is very successful, as the production went from 150 to 12.000 vehicles per year in 10 years. Paradoxically, the success in Italy is very relative.
In 1968, the son of Alberto, Ivano, joined his father at the head of the company. Lying the construction of bike exceeded, it creates a prototype of 50 cm. Public reception is warm. The first models to go into production on a large scale are named Hummingbird, Daniela and Packi. They are followed shortly after by a road, the Scarabeo, presented in 1970 in two capacities, 50 and 125 cm. The Scarabeo remain in production for almost ten years.
In 1995, Aprilia is partnering with French designer Philippe Starck to produce the 6.5 Moto, unique style of exercise in the production of the time based on the single cylinder Rotax 650 cm with 5 valves, the same as that used on Pegaso 650. In 1998 , Aprilia enters the sector with the big bikes Aprilia RSV Mille and SL Falco, Rotax twin engine V-60° to 990 cm. Whose motor is always produced by Rotax. This is the first production motorcycle to have a slipper system preventing the rear wheel from locking up during rapid downshifts. She is also the first production motorcycle to have a panel with two liquid crystal displays (the rev counter remaining analogue him), and a shifter (programmable LED indicating the right time to upshift).
Mass production Aprilia continues with the launch of the Aprilia Caponord, the Futura and Tuono, with the same engine architecture. In 2000 and 2003, successively redeemed Aprilia brands Laverda and Moto Guzzi. These buybacks (Laverda especially) grow the brand in a difficult financial situation. In 2004, Aprilia is experiencing a radical transformation in its capital with its takeover by Italy’s Piaggio SpA.