ASICS Logo – ASICS Corporation is a company of Japanese sports clothing and equipment founded in 1949 in Kobe (Japan) of the labor under the name Kihachiro Onitsuka Tiger Onitsuka. The company has sales of approximately 1.6 billion euros and employs 5,200 people, distributed among 14 locations in Japan and 9 international subsidiaries.
The company is in 2010 the fifth brand of athletic footwear in the world. The center of R & D is located in the headquarters in Kobe, from which all the technical innovations of the brand. The first shoe was developed in 1949 Onitsuka a basketball shoe. The brand has a good reputation among runners.
In 1977 the company merged with two other competitors to become the current name, which derives from Latin: Anima Sana in Corpore Sanus (A sound mind in a sound body), derived from the Roman poet Juvenal : est ut sit Orandum mens sana in corpore sano (Satiren X, 356) which means “We should pray for a healthy mind in a sound body.”ASICS also sports shoes for running, indoor sports, hiking, tennis, fitness and soccer, also manufactures sportswear and shoes for children.