Bajaj Logo – Bajaj Auto Limited is one of the largest manufacturers Indians of vehicles cars , being the leading manufacturer of vehicles 2 and 3 wheels in India and the fourth worldwide. Headquartered in Pune , Maharashtra , with plants in Waluj near Aurangabad , Akurdi and Chackan , near Pune. Bajaj manufactures scooters , motorcycles and famous motorized tricycles light transport large presence in the Indian subcontinent.
During the past decade the company made a successful shift in business strategy by changing its image as a manufacturer of scooters by the manufacturer of all types of motorcycles. Its range encompasses scooterettes, scooters and motorcycles. In the past four years is when the company has experienced its greatest growth after the introduction of some very successful models in the segment of motorcycles. Rahul Bajaj is the director of the company, which is currently valued at more than 1,500 million U.S. dollars .
It has been reported that Bajaj is interested in its partition into two separate companies: Bajaj Auto and Bajaj Finance , hoping that the sum of both have greater value than the current, as happened to other companies and also India’s Reliance Industries . The Indian financial daily The Economic Times also reported that Bajaj is interested in acquiring a European brand like Triumph or Ducati .
In November 2007, Bajaj Auto acquired 49% stake in KTM (motorcycle manufacturer from Austria). The two companies signed a cooperation agreement, whereby KTM provides expertise in developing 4-stroke water-cooled 125 and 250 cc while Bajaj will take over the distribution of KTM products in India and other countries Southeast Asia.