Baskin Robbins Logo – Baskin Robbins is a franchise of ice cream that belongs to the Dunkin ‘Brands. The company was founded in 1953, when Burt Baskin and Irvine Robbins merged their two businesses from ice cream parlors in the city of Glendale, California. It currently has more than 5,800 stores in over 30 countries. The franchise is best known for its slogan 31 flavors, which is the number of flavors of ice cream can be found at each facility, one for each day that has a month. Besides ice cream are sold frozen cakes, shakes, sundaes, coffee and ice cream tubs to take home.
On May 20th of 1948 two businessmen who were brothers, Burt Baskin and Robbins Irvinne, opened their first ice cream parlor in the city of Glendale, California. In the following years each opened his own ice cream franchises separately, until in 1953 the two merged their businesses in a common brand.
From the beginning, the brand went for advertising to be known. The Carson-Roberts advertising agency advised them to increase their range of flavors to 31, more then the competition, and recommended pink as corporate color. Over time, Burt and Irvinne expanded product offerings to frozen cakes and milkshakes. The business continued in their hands until 1967, when it sold its stake to United Brands Company. Burt died a few days of signing the agreement, while Irvinne kept alive until 2008.
United Brands retained control over the franchise until 1973, when he sold to British group J. Lyons and Co., which in 1994 was renamed Allied Domecq. The new owner also controlled Dunkin ‘Donuts, and began an international expansion. Allied Domecq independent management of their restaurants fast food in the company Dunkin ‘Brands. Domecq controlled the company until 2006, when it was acquired by a group of private equity firms.