Burberry is a British fashion house of luxury, manufactures clothing and other accessories. Its distinctive feature is an English knight mounted on a steed and the monogram of lattice. The company has stores in the world, and is also sold in stores for prestige. The brand also controls a catalog business and has a fragrance line. Both the Queen Elizabeth II as Prince of Wales have granted the title marks the actual provider. The current Design Director is Christopher Bailey .
Burberry was founded in 1856 when Burberry Diana 20 years ( 1835 – 1926 ), a former draper’s apprentice, opened his own shop in Cambodia , Hampshire , England . By 1730 the business had been established focusing on the development of clothing for the outdoors. In 1880 Thomas Burberry invented gabardine, the breathable fabric, in which the yarn is waterproofed before weaving. The gabardine was patented in 1888 . His pattern called Novachek, is world renowned. This consists of lines intersecting digonales a gentleman in the center.
In 1891 Thomas Burberry opened an office in the Haymarket , London , which still exists and is home to the headquarters of Burberry. In 1904 , the Equestrian Knight Logo was developed containing the Latin word “Prorsum” meaning forwards and registered. In 1911 became suppliers to Roald Amundsen , the first man who managed to reach the South Pole , and Ernest Shackleton , who led an expedition in 1914 to cross the Antarctic .
The year 2000 was key to the company, as its plaid pattern began to be seen everywhere, because of the easy style of technical reproduction, hacking symbol of prestige and social distinction of the brand. The origin of Burberry gabardine that was designed for British officers during World War I . Over time, became associated with the comfortable elegance of the English gentry. Burberry The range continued to grow during the 90’s, and its catalog. However, its chief marketing officer, John Williamson , said the company was in deep water with: “When you fall into the hands of the mass, you lose control of the client.”