Camel Logo – Camel is a brand of cigarette company RJ Reynolds Tobacco Company , now Reynolds American .Richard Joshua Reynolds founded in 1875, known as RJ, the RJ Reynolds Tobacco Company . 1883, already employs 110 staff and 1886 he produced nearly 100 different brands, especially snuff – and chewing tobacco . Beginning of the 20th Century was the changing nature of the tobacco smoke. The popular pipe tobacco “Prince Albert” was the first blend of Virginia, Burley and Oriental tobacco, and thus the prototype of the “American blend”.
Although he had little of the “new fashion” cigarettes was – at that time was “Fatima” by Ligget & Myers is the leading brand – was created in 1913 with the first American-blend cigarette “CAMEL” the Reynolds product, the success of Company secured over decades. Reynolds sat behind American Tobacco (later created three years with the Lucky Strike ) to the second digit of the most successful tobacco companies before Philip Morris International . In 1921 came the famous advertising slogan “I’d walk a mile for a Camel.”
Camel in 1913 was the first brand that was sold in 20 packs instead of the usual time of 5 or 10-packs, which was adopted by most other brands within a short time . The cigarette was heavily promoted from the start, especially because of its mildness, which made it possible to smoke many cigarettes. Within a short time in the Camel reached U.S. market share of 40% . John Wayne served in Camel advertising as a testimonial .
Since the early 1990s, Camel is a brand outside the U.S. by Japan Tobacco International . The tobacco blend of non-American Tobacco East Camel has less and a higher proportion of Burley.In 1980, with the Camel Trophy Camel an organized and sponsored in part similar rally event called into existence. Until its 1999 annual adjustment Trophy was held. In the 80 years ago, the Camel-shop , a mail order for outdoor gear and apparel. Camel shoes , like the clothes are still available.
Camel was the most significant sponsors of road motorcycle championship. There were Camel Pramac Pons, among other things the team in the years 2004/2005 and Valentino Rossi in the factory team Yamaha sponsored 2006th Also in Formula 1 it was a sponsor. By 1993 the brand was a sponsor of Benetton , Williams and Lotus work.