Daihatsu Logo – Daihatsu (ダイハツ) is a Japanese manufacturer of cars, especially the segments A and B. The Daihatsu source goes back to the factory internal combustion engines Hatsudoki Seizo Co., founded in Osaka in 1907, which produced its first vehicle with 3 wheels in 1930 and in 1951 adopted the name Daihatsu Motor Co. Toyota’s participation data 1967 and in 1999 became its subsidiary Daihatsu.
In 2004, Daihatsu built 965,295 vehicles (including commercial vehicles), an increase of 7.6% compared to 897,116 last year. 90% of the production of mini cars Daihatsu corresponds to less than 660 cc engine capacity for its domestic market and other Asian countries, taking advantage of this category has a preferential tax treatment in Japan. It also manufactures light commercial models.
Belongs to Group Daihatsu Toyota (which owns 51.6% of the shares) the largest manufacturer in the world. It specializes in producing cars in small format, high performance and low emissions. In partnership with Toyota, Daihatsu cars assembled in Colombia, China, Indonesia, Malaysia, Vietnam, Pakistan and Venezuela. It also researches and develops alternatives to conventional engine technologies. Prototypes presented HVS (hybrid sports car) based on hybrid technology combining an electric motor with an internal combustion engine.
The most popular models of Daihatsu outside their domestic market are the Cuore / Move / Look (segment A), the Charade and Sirion (segment B), the Copen convertible and mini SUV Terios. By the end of 2004 Daihatsu leaves the Chilean market after selling only one unit of its Terios SUV. This withdrawal was emblematic as the Daihatsu brand enjoyed a sales boom in the 80 to be remembered today as a reliable brand and economically. On March 31, 2005 Toyota announced the withdrawal of market Daihatsu Australian after sales diminish severely. Sales fell to third so far in 2005, only 816 to 541 vehicles, although the new car market in Australia grew by 7%. Daihatsu stopped selling their models in March 2006 after having been in the Australian market for almost forty years.
In 2007 856,200 vehicles manufactured Daihatsu, 21.1% less than in 2006. Of this total, 711,600 were passenger cars and 144,600 commercial vehicles. That same year he returned to Chile Daihatsu’s hand Toyota to market the Terios models Wild, Advantage Terios, Copen, Sirion and Cuore, however, only arrived at the South American country in its 2 variants Terios and Copen that less than one year of its marketing was recalled.