Fanta Logo – Fanta is a brand of cold soda, the company owned by The Coca-Cola Company. It has different forms of packaging (bottles, cans, etc..) And multiple flavors. Among them, the most traditional is the orange and the lemon, though there are over 90 different varieties of Fanta in the world.
The name of the drink varies by market, although in most Spanish-speaking countries such as Fanta keeps the original name. In Venezuela, is marketed under the name Hit and Frescolita. The brand Hit Bottling was owned by Hit de Venezuela, a specialist in fruit drinks, which was acquired by Coca Cola in 1996. In Colombia, after an agreement between Coca-Cola and Cadbury since 2004 the formula is sold under the name of Crush. In both cases use the same artwork, bottles and even Fanta slogans used in the rest of the world.
Fanta was created in 1941 during the Second World War. Max Keith, who led the Coca-Cola (GmbH) in Nazi Germany during the war, had problems when the U.S. government banned the multinational trade with Germany. To fix this, Coca-Cola changed the name of their factories to make them independent and continue to draw benefits. Thus was born Fanta exclusively for the German market, proving a success. When Coca-Cola (GmbH) was restored after the war in the European market, bought the brand.
The name Fanta was suggested by a company veteran salesman Joe Knipp. His idea came thanks to a contest that the company promoted among German employees, to name the new product, which asked Keith let their Fantasie (German imagination). Upon hearing that Knipp said Fanta ! Fanta has positioned itself in a young child segment, associated with concepts such as friendship, imagination and fun.