Gap Logo – Gap is a group of clothing stores based in San Francisco in the United States founded in 1969 by Donald Fischer, because, according to legend, it could not find jeans to his liking. The name was blown by his wife in reference to the “generation gap” (gap between generations).
1983, the Fishers are deadlocked. They decide to rethink their teaching. They turn to the genius of the pub at the time the United States: Millard Drexer. Everything is completely revised GAP: T-shirts that do see is white declined in expanding their color palettes. The logo sign is redesigned. Even within the shops, Millard Dexer change the attitude GAP. All these changes work and the customer finds the spirit of the brand’s beginning. GAP is now a major player in the sector of ready-to-wear with Inditex and H&M.
The Gap chain, its flagship brand, is present in the United States, as in Canada, in Japan, in China, Turkey, the United Arab UAE, Chile, Australia and Europe (UK, France, Germany …) and has over 3,000 stores worldwide. The group also owns the brands Old Navy, Banana Republic and Forth & Towne. In October 2010, Gap changes its logo but due to customer dissatisfaction to the simplicity of the latter, the company waives this new visual identity and returns to its iconic logo.