Generali Group logo – Assicurazioni Generali SpA ( General Insurance in Italian) is the largest insurance company in Italy and one of the largest in Europe. is headquartered in the city of Trieste . In 2010, Assicurazioni Generali Group is the second largest group insurer of the world by revenue after AXA .
The company was founded on December 26, 1831 under the name Imperial Regia Privilegiata Compagnia di Assicurazioni Generali Austro-Italiche . At that time, Trieste was the most important seaport of the Austro-Hungarian Empire , and the company grew in importance, becoming one of the largest insurers in Italy and Central Europe.
Today, Generali operates mainly in Europe, the Middle and Far East, with large market shares in Italy, Poland, Germany (under the name of Generali Deutschland ), France, Austria, Slovenia, Croatia, Serbia, Spain (with the name of Generali Insurance ), Israel, Japan, China and Bosnia-Herzegovina, and secondary operations in Latin America, for example in Panama. In the Jaffa Street in Jerusalem the “Generali Building”, built by the Italian company in 1935, is still known by that name even though the company is not established in the city for decades. It is best known for a winged lion symbol of the same well-preserved on the roof.
In Serbia the company operates under the name of Delta Generali – a joint venture of Assicurazioni Generali with Serbia’s Delta Holding . In India the company is represented by Future Generali, a joint venture with Future Group Assicurazioni Generali. Some subsidiaries of the group in Italy include: INA Assitalia , Fata Assicurazioni , Alleanza – Toro, Europ-Assistance and Genertel.