Idea Cellular Logo – Idea Cellular is an Indian mobile operator with operations in all 22 districts of India Tel. It is the third largest mobile company in India on GSM base behind Airtel and Vodafone Essar . The company started in 1995 as a joint venture of Tatas , Aditya Birla Group and AT & T by merging “‘Wings Cellular'” (active in Madhya Pradesh , Uttar Pradesh , Rajasthan ) and Tata Cellular and Birla AT & T Communications .
Originally Idea only a very limited GSM network in India, but could extend through the 2004 made acquisition of Escotel its mobile network to a pan-India network and is now also active in West Bengal , Maharashtra , Goa , Gujarat , Andhra Pradesh , Madhya Pradesh , Chhattisgarh , Uttar Pradesh , Haryana , Kerala , Rajasthan and Delhi . The company distributes its products through the “Idea n ‘U’ shops.