Jaguar Logo – Jaguar Cars is a manufacturer of automobiles and motorcycles. Founded in 1922 as “Swallow Sidecar Company” by William Lyons, was renamed Jaguar Cars after the Second World War by the unfortunate connotations of the initials, SS. The company now belongs to the automotive industry and Indian Tata Motors. Jaguar is known for its luxury saloons and sports cars , market segments where it has been since the 1930’s.
The company was independent until it became part of the national company British Motor Corporation in 1966. Surfaced in 1984 as a separate company in the stock market, one of the many privatizations of the Thatcher government – just to be part of Ford in 1989-1990. In 1999 it became part of the new Premier Automotive Group of Ford’s Aston Martin, Volvo and Lincoln. Land Rover was added to the group in 2000 after being sold by BMW.
On March 25, 2008 Ford Motor Company sold the trademark and technology of Jaguar and Land Rover to the Indian automotive group Tata Motors in a deal close to 2,300 million dollars. The company was originally located in Blackpool but was moved to Coventry to be in the heart of the British motor industry. Today factories are at Browns Lane in Coventry, Castle Bromwich in Birmingham and Halewood in Liverpool. The Browns Lane plant was closed in 2005 leaving aluminum vehicle production at Castle Bromwich and Halewood steel.
The Jaguar owns the Daimler car company (not to be confused with Daimler-Benz ) bought in 1960. Daimler is little more than a brand name for Jaguar’s most luxurious cars.