Download Mattel Logo – Mattel Inc. is the largest toy company in the world, located in El Segundo, California in the USA, which manufactures many products, like dolls Barbie , board games , and, in the early 80’s ,game consoles . Founded in 1945 by Harold Matson and Elliot Handler , hence the name of the company emerge as a fusion of the names of their creators, “Matt-The”.
On August 2, 2007, the toy company Mattel announced it was withdrawing a million toys Fisher Price brand (a division of Mattel) have detected for excessive lead in paint. The toys were manufactured by a contractor called Lida Lee Deer China (the head of which end up committing suicide) and were sold in the U.S. between May and July 2007.
The company moved to collect all the toys contaminated commercial premises and also put the means to return the money to the families affected. Approximately two weeks later, Mattel announced it would recall more than 18.2 million toys across all lines to be made with contaminated paint and magnets also contain unsecured.
Again, two weeks later, Mattel initiated a recall of 800,000 toys due to the same causes. With this third and last alarm, the company was terminated its quality testing program designed especially to detect the contaminated toys with excessive lead paint.
During this process, the alarm against Chinese products grew tremendously. The country had already suffered many problems during 2008 relating to products in poor condition. But in this case, the Chinese government towards the end of August was announced that 100% of the toys recalled only 15% had been Chinese for errors, the rest blamed the poor design of Mattel, which would have led to the poor fixation of the magnets in some toys. A month later, Mattel take the blame and would apologize to China.
As a result, China improved the control of quality products and export ban several months after more than 700 toy (which in turn meant that many Chinese toymakers Mattel sue barajasen be affected by their actions). Also, in a line of toys “Chiquitin CC” had to withdraw more than 7 million copies, as he claimed a bum on the outskirts of the city of Los Angeles, California toys contain feces and excrement of truth, not human origin, such as simulating the product. The tube that reward company with more than one million dollars for each affected buyer.
As for Mattel, won Bad Product Award, 2008 awarded by the world federation of consumer organizations, Consumers International, blamed for failure of its 21 million had to withdraw products worldwide for not meeting safety standards.
But this crisis also affected the U.S. government, European, who were called into question its quality control system. On the one hand, the U.S. government acted more aggressively than other terms by Mattel (for something the company is American), getting to open an investigation against the company for this to find out if he had withheld information about the affected toys (Mattel might not have given the information on time). The European Union, after being questioned after the crisis, announced improvements in the quality control system. Finally.