Milky Way Logo – Milky Way is a candy made ​​and distributed by Mars Incorporated . The bar original, available in the United States , has a center of nougat and chocolate or vanilla with caramel on top, and covered by a layer of milk chocolate. The European version does not have candy, and its interior is lighter.

milky way logo

milky way logo

The sweet Milky Way was created in 1923 by the hand of Frank C. Mars , and the first filled candy bar. Its taste was inspired by a shake of chocolate that was popular at that time. Forrest Mars , son of Frank, said however that the original idea was his, and gave it to his father. a On March 10th of 1925 Frank patented the brand, and in his first year on the market manages to raise more than $ 800,000. At that time, the brand that supplied the Mars chocolate was Hershey’s . In 1926 introduces a second taste of vanilla , chocolate and cost five cents. In 1936 came to market both flavors separately, keeping the original name of chocolate.

On the other hand, Forrest Mars launched in 1932 the bar Mars in the market British , with the same ingredients as Milky Way. So when Milky Way came to the European market did so without the candy inside, and a less dense nougat inside.

milky way logo

milky way logo