Nescafé Logo – Nescafé is a brand of instant coffee, top seller in the world, the company Nestlé. The name is a combination of the words “Nestlé” and sprayed, the coffee. Nescafe was introduced in Switzerland on April 1 of 1938 in January after being treated for seven years by Max Morgenthaler and team. In the U.S. the brand was called Nescafé in the years 1950 and 1960.
Later, Nestlé Nescafé replaced by a new brand called Taster’s Choice. In 2003, the company reintroduced the Nescafé brand and the product is now known as Nescafé Taster’s Choice. Due to the enormous popularity of Nescafé, during the Second World War, “all U.S. production plant was reserved only for military use”. In Ecuador, a Boeing 737-200 of the company AeroGal was painted red to promote the brand.
In Chile, since 2009, created a theater that bears the name of this product, being the first World Theatre Nescafé, Nescafé calling it the Arts. In previous years, the brand sponsoring in different star of Channel 13, as Party Tonight and Tuesday 13, 123 Nescafé contest and was for some time sponsor of the different campaigns Chilean Telethon returning as sponsor for the campaign in 2011.