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pepsi logo

Pepsi Cola , commonly known as Pepsi , is a carbonated drink of cola native to the United States and produced by the company PepsiCo . Its main competitor is the U.S. also Coca-Cola .Pepsi-Cola was invented in the late nineteenth century in North Carolina by Caleb Bradham, a pharmacist from New Bern, who offered to its customers as a medicine against dyspepsia . In 1902, Caleb Bradham sought registration of the trademark and founded the company with 97 shares of stock, starting to sell Pepsi concentrate. Bradham knew from the beginning that the aspects of marketing would be the foundation of success and thus, in its first year spent $ 1,900.00 dollars in advertising (very large sum when you take into account that it had sold only 8,000 gallons of concentrate).

In 1905, Caleb Bradham it built its first bottling plant. By 1907 they had 3 plants with annual sales more than 100,000 gallons of concentrate (in two years sold twelve times more concentrated). Both the First World War, for the 1929 Depression Pepsi’s life almost extinguished, and Caleb had to return to their previous jobs: chemist. In 1931 Charles Guth, then President of the Company of sweets LOFT bought the trademark. After several experiments and five years, came in bottles used to bottle Pepsi 12-ounce beer, but contained twice as common colas had to charge twice, ie, ten cents and therefore the consumer is reluctant to pay that price, why Guth decided to sell the product to five cents, giving consumers good reasons to consume the product. In 1936, Pepsi managed utilities around 2 million.

In 1938 he was appointed Company President Walter Mack, who considered advertising as key business and transformed the company into a modern Pepsi marketer. With the advent of the Second World War, the United States government was the need to ration sugar and this seriously harmed the sales of Pepsi. On the other hand, the motto “twice for the same five cents” ceased to be effective by the end of World War II, and sales went through the floor.

In 1949 he became president of Pepsi remarkable Al Steele and very capable leader. It changed everything: it introduced a elegant bottle created a marketing department, presented the Pepsi as a refreshing drink, light, low in calories, and did something more important: that the bottlers dip into their savings and mortgaged their homes to invest in the business, which proved that in 1959 there were more than 200 bottlers. Pepsi began to be a real challenge for Coca Cola. In 1963 he became president of Pepsi Donald M. Kendall and with it the advertising agency BBDO (Batten surname initials, Baston, Durstime and Osborn). Kendall to date remains the responsible creative image of Pepsi. Between the years 1963 (when Kendall took the company) and 1986 (when he retired) left a corporation that is ranked 41 among the 500 largest companies in the United States.

To create a climate that would attract people with talent and entrepreneurial spirit, moved the headquarters was in New York at Purchase rural population to approximately forty-five minutes from there (current headquarters of PepsiCo Corporation) in the Westhester County. The complex of seven buildings of the headquarters was designed by Edward Durrell Stone, one of the most important American architects. The building occupies ten acres of a complex of 144 acres including gardens Donald M. Kendall sculptures, an internationally acclaimed collection of sculptures within a garden.

The collection of works is focused on important objects of art of the twentieth century and contains works by masters such as Augustine Rodin, Henri Laurens, Henry Moore, Alexander Calder, Claes Oldenberg and Arnaldo Pomodoro. The garden was originally designed by Russell Page, the most famous glider in the world. The garden is open to the public and operates a kiosk for visitors during the summer.
In 1986 when he gave the command to Wayne Calloway, the corporation PepsiCo , to which they belonged and Frito Lay and Pizza Hut and Taco Bell sold about $ 9.000 billion a year, rose 18 times the sales levels they had in 1965, the year that was legally Pepsi Co. Pepsi Co. currently considered within the most admired companies in the world for its aggressive approach and way of conducting business, and among the most successful consumer products companies in the world with annual revenues of more than 30.000 million dollars and more than 480.000 employees.

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