Sampoerna Logo – PT HM Sampoerna Tbk. / PT Hanjaya Mandala Sampoerna is the company’s cigarette largest Indonesia. Its headquarters is located in Surabaya, East Java. The company was previously a family-owned company Sampoerna, but since May 2005 majority ownership changed hands to Philip Morris International, the world’s largest tobacco companies from the United States, ending a family tradition for over 90 years.
Some of the famous cigarette brand is Sampoerna Dji Sam Soe and A Mild. Dji Sam Soe is the old brand that has survived since the early days of the company. In addition, the company is also famous for its advertising creative in the mass media. In 1913, Liem Seeng Tee Siem Tjiang Nio and his wife, an immigrant Chinese from Fujian, China started its commercial production of cigarettes as a home industry. In 1930, domestic industry was inaugurated officially by the name of Handel Maatschapij NVBM Sampoerna.
The company achieved success story with a brand Dji Sam Soe in the 1930’s until the arrival of the Japanese in 1942 that devastated the business. After such time, Liem’s son, Aga Sampoerna took over and revived the company with a more modern management. Also changed the company name as the name suggests that it is today. In addition, given the popularity of clove cigarette in Indonesia, he decided to produce only cigarettes clove alone. PT HM Sampoerna Tbk. formally established in 1963.
The next generation, Sampoerna is a generation that carries HM Sampoerna step further by doing breakthroughs, such as the introduction of low bernikotin cigarettes, A Mild and expansion of business through the ownership of the supermarket company Alfa, and for a moment, in the field of banking. In 2000, the son of the Son, Michael, go to the board of directors and served as CEO. In May 2005, the company was later acquired by Philip Morris International.