Sports Illustrated Logo – Sports Illustrated, created on 19 August 1954, is a leading magazines sports weekly American, owned by giant media Time Warner. It has three million subscribers and is read by about 23 million people every week. A special issue is published annually since 1964 : Sports Illustrated swimsuit issue.
First two magazine called Sports Illustrated have emerged in the 1930s and then in the 1940s, but each has failed quickly. Later, Henry Luce (co-founder of Time) decided to launch a sports magazine covering all the sports news of the country after consideration of any magazine filled that role and there was a market. At that time, the sport is little attention in national newspapers because journalists do not pay any serious attention, and none saw how a sports magazine is filled throughout the year (especially during the winter). Many therefore advised to Luce not to embark on this project before retracting.
After proposing $ 200 000 in a bid to buy the name Sport for the new magazine in vain, Henry Luce bought the rights to the name of Sports Illustrated for only $ 10 000. The purpose of this new magazine was to be not a sports magazine, but the sports magazine. Employees of Luce laughed at the idea that some intellectuals proposed to choose names such as “Muscle”, “Jockstarp” (underpants with shells) or “sweat of Socks”. Launched on 16 August 1954, after the first few weeks some doubts as to its popularity, the magazine quickly became a hit with its audience. Since 1954, Sports Illustrated awarded the annual trophy for Sportsman of the Year. Theoretically open to athletes worldwide, this honor is reserved almost exclusively for American sportsmen.