Suzuki Logo – Suzuki Motor Corporation is a company Japanese engaged in the manufacture of cars (especially SUVs and compact), a wide range of motorcycles, engines outboard, and a variety of products equipped with small combustion engines. Founded in 1909 in the village of Hamamatsu, Japan, by Michio Suzuki.
The company was founded in 1908 dedicated to the manufacture of looms with the name of Suzuki Loom Works, but in 1951 the market for cotton collapsed, and the company is considering expanding to new products, and decide to restart its production of cars, which had begun in 1931. In 1952 creates a bicycle motorized which was very popular and in 1954 brought to market a second bike and change the company name to Suzuki Motor Corporation.
In 1955 launched the market’s first car mass produced: the Suzulight. In the 1970’s the modemos Fronte and Jimny make it possible to increase exports. In 1981 Suzuki reached an agreement with General Motors to meet the growing demand for small cars. With the help of “Isuzu” the “Sprint” for Chevrolet (“Suzuki Cultus” in Japan ) is introduced into the United States.
In 1985 the model “Samurai” is the first car in the United States released under the Suzuki brand. In 1987, Suzuki exports its models to the United States under the brand Geo created by GM to compete with foreign brands. Suzuki officially sold in North America and GM sells Geo (Metro (Swift), Tracker (Sidekick / Vitara / Escudo / Nomade) in the Chevrolet dealer network in 1998 Chevrolet Geo absorbed, so the Metro and Tracker are sold under the Chevrolet.
In the Andean countries of South America and sold as Suzuki fabricate through GM Chevrolet Colmotores (Colombia) Sprint (Forsa / Cultus), Swift (3/5 doors and 4-door Sedan HB), Esteem (Sedan and SW) Samurai (Hard Top, Soft Top and Soft Top Long Body) Jimny (Hard Top), Vitara and Grand Vitara (3/5 doors, until 2006. In 2007 the third generation 5-Door Suzuki began selling like, while the 3-door sold in Colombia is the second generation and remains Chevrolet). GM Ecuador (Vitara 3/5 Door Hard Top, even XL7, Grand Vitara 3/5 Door Hard Top) and Venezuela (Swift Sedan). The difference with the Japanese versions were visible in the case of the Samurai. In 1995, total production of Suzuki reached more than 975,000 cars. However, most vehicle production continues to focus on Japan and India.
Today Suzuki has launched vehicles and modern avant-garde designs, as the Suzuki Kizashi, Suzuki Vitara (which has been established as one of the most reliable SUVs, sophisticated and well known in the market) and Suzuki Swift. The latter has been a success since its inception, but particularly from the generation launched since 2004, it was a benchmark in design and performance. In India has been very successful with his models and Maruti Alto, which has helped transform into one of the companies in the world.