Aperol Logo – The Aperol is a drink with a slightly alcoholic gradation of 11°, the color orange and the bitter sweet taste. It is made with an infusion of alcohol in orange, gentian, rhubarb and other herbs. The original recipe is secret and has remained unchanged over the years. The Aperol was invented by Giuseppe Barbieri Barbieri Brothers Distillery in Bassano del Grappa and officially presented at the first Trade Fair in Padova in 1919. In 1991, the F.lli Barbieri was acquired by Barbero 1891 which, in turn, in December 2003, becomes the property group Campari.
Since its birth the Aperol shows a distinctive orange color. Given the success of the product, the producers decide Barbieri on advertising in the ’20s became the signature orange color of Aperol and bars springing up in the first advertising posters that invite you to enjoy a Aperol. In the thirties Aperol makes a campaign dedicated to women in the leading newspapers in which you see a seamstress who measures the waist of a client and says: “Lady! The Aperol keeps the line.” The ladies were allowed as an aperitif Aperol a lighter. More