Qdoba (pronounced q-doba) is a mexican fast-casual restaurant owned by Jack In The Box. There are several large competitors in this specific industry including Chipotle Mexican grill who is owned by fast food giant, McDonald’s. They offer Mexican style cuisine including burritos, quesadillas, Mexican gumbo, and tacos. The company was first opened in Denver Colorado and in it’s first year it brought in revenues over $1.5 million!
The logo itself conveys a fun and informal message by use of a paint brush like trade mark. The cactus logo is a reference to the typical desert-like, cactus studded terrain of the country of Mexico. The words Mexican Grill are written in all caps and are much more formal than the Qdoba trade mark. Most likely this is to convey the message that the restaurant is a level above a fast-food restaurant and it is suitable for more formal would-be patrons. More