Tropicana Logo — Tropicana is a company agribusiness American Group PepsiCo specialized in the field of fruit juice. It is also the brand name under which its products are sold. The company was founded in 1947 by Anthony T. Rossi, an immigrant Italian, originally with 50 employees. Based in Bradenton in Florida (USA), Tropicana has approximately 8,000 employees worldwide in 2004. It is today the largest producer and distributor of fruit juice in the world.

In 1921, New York, stepped off a ship from Naples, a Sicilian immigrant, Antony Rossi. The mathematician and engineer has revealed a particularly brilliant entrepreneur who has accomplished his dream “to show the world the wealth of Florida oranges.” After managing a small grocery, Antonio from Florida, an area known for the quality of its citrus. Rossi will first creates gift boxes of citrus fruit sold in department stores Macy’s and Gimbel’s in New York. These boxes are becoming quite popular and financially profitable. Sensing a latent demand of citrus throughout the year, Rossi purchased in 1947 a small manufacturing company of orange juice in Bradenton, Florida.

During a trip, Antonio Rossi’s eye is attracted by the sign advertising a holiday village, Tropicana Cabins. He imagines the Tropicana brand name that evokes the tropics, the sun, and it seems perfect for its juice. In 1954, Antonio Rossi and protects invented a method for packaging of pure orange juice in bottles, to transport and store without refrigeration. For the first time, pure orange juice could be offered to consumers throughout the year. Soon after, he developed a method to freeze the juice whole blocks of 75.5 liters (20 gallons), for storing and transporting large volumes of product.

In 1957, in order to deliver the juice produced in Florida to hotels and restaurants from New York, Antonio sees the colors of a train that transports Tropicana three times a week to New York four million liters of juice. Antonion Rossi did not fail to design numerous communication campaigns to increase sales of orange juice from Florida and has created such slogans as very memorized: A day without Florida orange juice is like a day without sunshine.

Then the beautiful story became international because, after the Americans, the Europeans and the French who first fell in love with the delicious fruit juice Tropicana. In 1978, Anthony Rossi sold Tropicana to U.S. conglomerate Beatrice Foods and goes out of business. In 1986, Seagram, a Canadian company, bought the company. In 1998, the company was bought by the group PepsiCo.

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