Victoria’s Secret Logo – Victoria’s Secret is a company American who designs lingerie and other products of beauty female. The company was founded in San Francisco, California, in 1977 by Roy Raymond who sold in 1982 to the corporation “The Limited Inc.” and is now owned by its successor Limited Brands company. Since the property was conveyed to the brand, the company has been based in Columbus, Ohio. Its first owner, Raymond committed suicide in 1993, jumping from the bridge Golden Gate.
In the year 2005 the company achieved sales revenue of more than 2,400 million dollars through its 900 stores in the United States. The Victoria’s Secret products are also available through sale catalogs : Victoria’s Secret Direct, with sales of approximately $ 870 million. The company gained notoriety in the 1990’s after it began to hire famous models for their advertising campaigns and fashion shows.
Some supermodels who worked for Victoria’s Secret: Alexis LC, Gisele Bundchen, Valeria Mazza, Tyra Banks, Naomi Campbell, Ines Rivero, Adriana Lima, Alessandra Ambrosio, Karolina Kurkova, Claudia Schiffer, Heidi Klum, Miranda Kerr, Sandra Moreno, Amanda Byrnes, Izabel Goulart, Eugenia Silva, Monica Sanz, Katja Schekina, Rosie Huntington, Coco Rocha and Abbey Lee.
It is the annual fashion show takes brand to promote and market their products in high-profile. The show features some of the models known in the world of fashion as the current Victoria’s Secret Adriana Lima, Alessandra Ambrosio, Miranda Kerr, Candice Swanepoel, Doutzen Kroes, Behati Prinsloo, Chanel Iman, Erin Heatherton, Lily Aldridge and Lindsay Ellingson.
The show is a lavish event with elaborate lingerie, music by various leading artists, and set design according to different themes that run on the show. The show attracts hundreds of celebrities, with special performers and special events. Each year, twenty to forty of the best models of the fashion world are selected to walk in the fashion show. In a typical year, this includes about a half dozen women under contract with the company, known as angels of Victoria’s Secret, which help promote the event.
To further enhance the event, each year, the prestigious brand make a bra known as Fantasy Bra. The bra is made of precious jewels or is embedded. It was first presented in the Christmas catalog of the brand in 1996, but since 2001 is used by one of the angels of the house during the show. Today it was found that the cotton used by the brand comes from the slave labor of children in Burkina Faso.