Yellow Pages Logo – In many countries, yellow pages, refer to a telephone directory for businesses organized by type of product or service. As the name suggests, in most cases the appearance of paper pages contain background yellow .
The yellow pages are usually published in several volumes of paper (depending on the population of the area) each year and distributed free in all residences and places of business in a certain area (usually a city or county). Most listings are presented in small print black. The yellow pages publishers make profits by providing added values such as the use of a larger text font to highlight, or by the use of advertising claims in the listings by category. Since the mid 1990’s with the introduction of printing using four color advertisements began to be made in color.