YSL Logo – Yves Saint Laurent or YSL is a fashion house founded by Yves Saint Laurent (1936-2008) and his partner Pierre Bergé. Currently its chief designer is Stefano Pilati. The company was founded by Yves Saint Laurent and Pierre Berge in 1962. During the 1960s and 1970s the brand popular genres like attire “Beatnik” jackets from safari for men and women, tight pants and boots with shin high, including the creation of which is arguably the classic tuxedo suit for women more famous in 1966, Le Smoking.
Among his most memorable collections are the Pop Art, Ballet Russes, the Picasso and China. He also popularized the idea of wearing silhouettes from the 1920s, 30s and 40s. He was the first in 1966 to popularize the clothes ready-to-wear Ready-to-wear in an attempt to democratize fashion, with her clothing line Rive Gauche and the store of the same name. Was also the first house use black models in their shows.
Between St. Laurent muses were Loulou de La Falaise, Betty Catroux, Talitha Pol-Getty and Catherine Deneuve. The brand was also promoted among the upper classes of Europe by Diane Boulting-Casserley Vandelli in the late 1970s and early 80s. In 1993, YSL was sold to the pharmaceutical company Sanofi for USD $ 600 million. In 1999, Gucci bought the brand and asked Tom Ford to design the collections Prêt-à-Porter (ready to use), while Yves continue designing the collections of haute couture (high fashion).
In 2002, after years of poor health, drug abuse, depression, alcoholism and criticism of their designs, Yves closed his illustrious fashion house. Although the house no longer exists, the brand continues and is maintained by the Gucci Group. The line Prêt-à-Porter still produced under the direction of Stefano Pilati after the departure of Tom Ford in 2004.