The Associated Equipment Distributors (AED) used its annual advocacy day to call on the Government of Canada to make free and fair trade with the United States a top priority, both in the ongoing review of the Canada-United States-Mexico Agreement (CUSMA) and in renewed negotiations with Washington.
The association's message is that an integrated North American economy works, and that tariffs on either side of the border raise costs for the farmers, contractors, miners and builders Canada is counting on to grow the economy.
"The equipment that builds Canada is built, sourced, and serviced on both sides of the border. Many components cross the border several times before a machine ever reaches a customer," said AED president and CEO Brian P. McGuire. "Every tariff, whether imposed by Washington or by Ottawa, adds cost at each crossing. Those costs are paid by farmers, contractors, and municipalities, and in the end by Canadian families."
Advocacy on both sides of the border
AED said it expressed disappointment in August that the two countries could not reach a trade agreement, and has since stepped up its advocacy on both sides of the border. In September, McGuire wrote to U.S. governors in states with significant exposure to Canadian trade, urging them to press for a return to the bargaining table.
The group's U.S. members have also met with more than 100 members of the U.S. House and Senate, and AED Canadian board member Brian Osterndorff recently presented the association's case to the Senate of Canada.
"Our resolve remains strong," McGuire said. "Equipment dealers and manufacturers in both countries agree on one thing: free and fair trade is the best path to prosperity for the sectors we serve." He added that AED is working to make sure Canadian decision-makers have the facts about what is at stake, and to encourage every effort to get both governments back to the table.
What AED is recommending
- Seek tariff certainty and sector-specific relief. AED wants exemptions and clarified tariff relief for the heavy equipment industry as part of the CUSMA discussions, and asks Ottawa to use all diplomatic channels to prevent new tariffs on equipment and components.
- Avoid retaliation that targets equipment. Tariffs and retaliatory tariffs on industrial goods hit Canadian farmers, contractors and resource producers first, the association argues; any Canadian response should be carefully targeted and should not penalize the equipment Canadians use to build and produce.
- Set clear, predictable rules for critical components. Engine parts, safety electronics and other specialized inputs often have no practical alternative supplier outside North America, AED says.
- Work with industry and labour. The group calls for an assessment of the full impact of tariffs and for contingency measures that safeguard Canadian jobs and investment.
- Build resilience at home. AED recommends advancing critical infrastructure and supporting skilled trades training so Canadian industries can invest with confidence.
Costs show up in delayed purchases
McGuire tied trade uncertainty to purchasing decisions and project schedules. "When our customers can't count on stable prices and stable trade rules, they delay purchases," he said. "When they delay purchases, our technicians lose work, and the projects Canada needs, from housing to critical minerals to food production, fall behind."
He framed the equipment sector as an enabler for other national priorities. "The sectors governments are relying on to build housing, develop critical minerals, strengthen energy security and feed Canadians all depend on reliable access to equipment and integrated North American supply chains," McGuire said. "This is an enabling industry, and we are ready to be a partner to government."