DMF, a Carson, California-based manufacturer of modular lighting, announced on Oct. 20, 2026 that it has named Marcus Lovely as Senior Sales Manager for the NY Metro region. In the role he is responsible for driving sales growth across the New York City metropolitan area and the broader Northeast market.
The position is largely field-facing. Lovely will work with integrators, lighting designers, architects and builders throughout the territory, and will support DMF dealers on luxury residential projects from specification through commissioning. The company casts him as an advocate for its modular platform, pointing to its color rendering, flicker-free dimming and its ability to adapt as a client's design brief changes.
Background in luxury integration
Lovely joins DMF after more than 12 years at Unlimited Integration, a multi-city luxury technology firm headquartered in Houston, where he most recently served as Vice President of Sales. There he led sales strategy in ultra-high-end residential segments and oversaw design-driven integration work spanning architectural lighting, lighting control, professional audio and infrastructure design, from concept through execution. He previously held the chief technology officer post at the same company.
According to DMF, Unlimited Integration reached elite dealer status with leading high-end lighting and control manufacturers in every year from 2018 under his leadership, and was featured in national marketing and internal training material for its work on client experience and system design. Lovely is also a co-founder of DUO Coffee & Pilates, a Houston wellness and hospitality brand he started with his wife in 2021, whose studio concept brings together high-end audio, lighting and experience design.
What the company says
Bryan Biga, Vice President of Residential Sales at DMF, said Lovely pairs deep technical expertise with long-standing relationships across the luxury integration channel, and cited his record with lighting and control brands as reason to expect that his standing in New York and the Northeast will translate into momentum for dealer partners.
Lovely said he was joining the brand at a pivotal moment, describing DMF's design-led approach and its reputation for quality and dealer support as closely aligned with the way he has approached partnerships with integrators and designers, and adding that he looks forward to bringing that approach to the New York metro market.