Dreame Technology has added the Pocket Cake High-Speed Hair Dryer to its Pocket hair dryer range, introducing a compact, foldable styling tool aimed at travel and everyday use. The company said the new model builds on the earlier Pocket dryer and combines high-speed airflow, automatic temperature control and a design that folds for storage.
At the centre of the product is a 110,000rpm brushless motor that Dreame says can produce airflow speeds of up to 70 metres per second. The company positions that combination as a way to shorten drying times while keeping the unit small enough for luggage, handbags or bathroom drawers. Pocket Cake weighs less than 450 grams and supports 220–240V power, according to the announcement.
Heat control and hair-conditioning features
Dreame said the dryer uses an NTC temperature-control system that monitors heat 500 times per second and adjusts output automatically. The system is intended to maintain a consistent drying temperature and limit excessive heat exposure. The device also generates 350 million negative ions per cubic centimetre, a feature Dreame says is designed to reduce static and flyaways and to leave hair looking smoother after styling.
The Pocket Cake has a 180-degree foldable body that collapses into what the company describes as a phone-sized shape. That format is intended to make the dryer easier to pack and store, while the sub-450g weight is presented as part of its travel-friendly positioning.
Colours, retail availability and pricing
The product comes in four finishes inspired by macaron colours: Lemon Parfait, a bright yellow; Peach Mochi, a soft peach-pink; Grape Mousse, a soft lavender; and Tiramisu, a warm brown. Dreame is selling the dryer online through Harvey Norman, JB Hi-Fi and its own website. The model is also due to appear in Harvey Norman and JB Hi-Fi stores from mid-November.
Pocket Cake is priced at RRP $299 and ships with a styling nozzle and storage bag. Patrick Wang, Dreame Technology’s Australia and New Zealand business director, said Australian consumers are looking for products that fit busy lifestyles without compromising performance. He described the new model as offering professional-level drying performance in a compact design for everyday styling, travel and use on the go, and said the launch reinforces Dreame’s push into beauty and personal care.
The launch extends Dreame’s presence in the personal-care category, where portability and fast drying are becoming more prominent product requirements. The announced motor speed, airflow, ion output and temperature-monitoring frequency are company specifications; the release did not include independent test results or detailed comparisons with other dryers.