Dunlop Tires North America has appointed Robert Liu as assistant vice president of product management, the Sumitomo Rubber Industries subsidiary announced. In the role, Liu will lead product development and oversee passenger light truck and truck and bus radial products with the company’s product management team.
DTNA said Liu brings more than 30 years of experience in the tire and automotive industries and will help steer the Dunlop and Falken brands into their next phase of product innovation and growth. DTNA said the role is focused on bringing compelling solutions to the market.
Liu began his career as a simulation engineer at General Motors and then spent 27 years at Continental Tire, where he held roles in product research and development, sales and product management. He also spent five years in Shanghai as an expatriate, leading product management and R&D for the Asia-Pacific region. Most recently, he led R&D for the American region with a focus on replacement passenger light truck tires.
Ken Hsu, DTNA’s vice president of marketing, said the company was excited to welcome Liu. He said Liu’s extensive experience and proven leadership in the tire industry align with DTNA’s innovation and growth goals, and that his insights are expected to benefit product strategies.