FORREC, an experience design specialist, is marking the launch of Vila da Galinha Pintadinha, a new 3,000-square-metre themed land at Beto Carrero World in Brazil. The opening took place on 26 September and coincides with the 20th anniversary of the Brazilian children's character Galinha Pintadinha, known in English as "Lottie Dottie Chicken".
The land is designed as an immersive destination for young children and their families and represents a major addition to the park's family offering. It was developed in collaboration with brand partner Bromelia Produções.
Design and development
FORREC worked closely with Beto Carrero World and Bromelia Produções throughout the project, contributing expertise in experience design, planning and multidisciplinary design. The FORREC team led programming and master planning for the land while also contributing to the narrative's creative development across the built environment, rides and attractions.
According to FORREC, it established the development's physical and experiential framework through concept and schematic designs spanning architecture, interiors, landscape architecture, signage, creative design and show set design. The company says this turned the visual language and storytelling of Galinha Pintadinha into a land where visitors of all ages can explore, play and enjoy.
Attractions and entertainment
The land includes a range of experiences:
- Live entertainment at the central barn stage
- Character encounters
- Themed environments and recreation areas
- A retail location and food and beverage options
The Galinheiro das Divas flying round ride, manufactured by Zamperla Group, adds a further layer of interactive entertainment.
The award-winning production company Hasbas led the project's entertainment and show development, with creative directors Sylvia Hase and Steve Bass overseeing the shows, show area and music production.
FORREC describes the result as a coherent, immersive space where architecture, landscape, interiors, graphics, rides, visual storytelling and live entertainment combine to create a destination that meets the needs of Beto Carrero World's youngest visitors.
Project partners comment
Peter Marshall, creative director at FORREC, called Vila da Galinha Pintadinha an example of the benefits of having a multidisciplinary design team and a world-class park operator involved in the creative process from the start of a project.
He said that working alongside Beto Carrero World and Bromelia Produções, and with a talented group of creative and technical partners, allowed each discipline to use all of its design skills in creating a purpose-built environment that is playful, engaging and designed around the needs of young children and their families.
Marshall also said it was "amazing to see the design of Vila da Galinha Pintadinha come to life so vividly and with such care", noting that the team had immersed itself deeply in the intellectual property and design process, including planning, illustrating and modelling, and had walked through the design many times in virtual reality. He added that it is uncommon for a team to participate all the way from concept to construction, and rarer still for the end result to be better than the team imagined.
The Vila da Galinha Pintadinha development is part of Beto Carrero World's continued expansion and investment in new visitor experiences. According to FORREC, it is a dedicated destination for the park's early-childhood audiences, bringing together attractions, entertainment, storytelling and themed environments in a unified immersive setting.
The company also noted that FORREC art director Uri Grinbaum recently shared insights into how storytelling is evolving from something audiences watch into something they can enter, influence and share.