Hankook Tire & Technology (Hankook Tire) has signed a five-year partnership with Racing America, a U.S.-based motorsports company, under which the tire maker will serve as the official tire partner and exclusive racing tire supplier for the major series Racing America operates. The agreement covers 2027 through 2031 and was signed at Hankook's plant in Tennessee in the United States.
Under the terms, Hankook will exclusively supply racing tires to the major series operated by Racing America. The two organizations will also collaborate in several areas, including technical and engineering support, trackside services, and joint marketing initiatives.
Series covered
Hankook will begin supporting Trans Am, which the company describes as a leading U.S. road racing series, and International GT, a premium sports car racing series. It will also renew its partnerships with the series on Racing America's Formula ladder, a relationship the tire maker has maintained since 2019.
Trans Am was established in 1966 and is a historic racing series with nearly six decades of competition featuring muscle cars. International GT showcases premium sports cars, while Racing America's Formula ladder is focused on developing the next generation of formula drivers.
Brand positioning and engagement
Through the partnership, Hankook plans to showcase the racing tire technology of its global 'Hankook' brand across the North American motorsports scene and to further strengthen its position as a premium brand. The company said it will expand engagement with local fans through exclusive racing tire supply, technical and trackside support, and a range of marketing activities including event branding, digital and broadcast exposure, and social media.
Wider motorsports footprint
Hankook Tire supplies racing tires and supports racing teams at more than 70 motorsports events worldwide. These include the FIA World Rally Championship (WRC), one of the world's premier motorsports competitions organized by the Fédération Internationale de l'Automobile (FIA). In North America, Hankook is also expanding its premium brand presence through partnerships with major events, including the off-road racing event King of the Hammers.