Gifts & Crafts

John Jones completes Bira presidency as Karen Forret takes over

Marisol LindqvistNovember 10, 20265 min read0 views

At a glance

  • Karen Forret of Wilkies succeeds John Jones, who highlights the Bira Forum and the pressures facing independent retail.
  • John Jones has completed two years as president of the British Independent Retailers Association, with Karen Forret taking over at its AGM. Jones pointed to the Bira Forum as his proudest achievement, called for business rates and planning reform, and said adaptation remains essential for independent retailers.
Two pairs of hands exchange a slim leather portfolio across a meeting table, with independent shopfronts visible through a window.

John Jones, managing partner of Philip Morris & Son in Hereford, has stepped down after completing his two-year term as president of the British Independent Retailers Association (Bira). The association works with more than 6,000 independent retailers across the UK.

Karen Forret, managing director and owner of Scottish independent multiple retailer Wilkies, succeeded him at Bira's annual general meeting this month. Jones said serving as president had been a great honour and described the past two years as challenging for independent retailers. He stressed Bira's role in helping members achieve collectively what they cannot accomplish alone.

He named the launch of the Bira Forum as his proudest achievement. The forum gives members a place to discuss issues, share challenges and access advice. Despite pressure on the sector, Jones said he remained optimistic about the high street, citing the value people place on a sense of place and community, as well as the knowledge and service independent retailers provide. He called for substantive reform of business rates and an overhaul of planning rules to help the high street thrive.

Jones also emphasised adaptation. He noted that Philip Morris & Son is 180 years old but bears little resemblance to its original form, and said evolution is central to survival and growth. Bira chief executive Andrew Goodacre thanked Jones for his contribution, praised his leadership during a difficult period and described the forum as a lasting part of his legacy. Jones will remain involved with Bira as Forret takes on the presidency.

Reported by Marisol Lindqvist, Gift Sourcing and Seasonal Operations Analyst.