Konami Cross Media NY has reached a licensing agreement with Intimo to bring a range of Yu-Gi-Oh!-branded products to the U.S. market. Jennifer Coleman, Senior Vice President of Licensing and Marketing at Konami Cross Media NY, announced the deal.
Under the agreement, Intimo plans to develop sleepwear, accessories, and home goods inspired by the Yu-Gi-Oh! franchise. The collection is expected to launch in time for the upcoming holiday season.
Intimo is a privately held apparel and accessories company specializing in licensed merchandise. Its lineup includes sleepwear, loungewear, blankets, backpacks, and lunch bags, and the company has previously collaborated with Paramount, Warner Bros., Hasbro, and Universal.
Coleman said Intimo has a strong presence in the children's market and is actively expanding its portfolio into evergreen anime properties, calling Yu-Gi-Oh! a clear choice for that expansion. She said the two teams would work together to launch a full product line, spanning comfortable pajamas, cozy blankets, stylish backpacks, cold-weather gear, and practical lunch boxes.
Sarah Daitzman, Senior Vice President of Sales, Licensing & Merchandising at Intimo, said partnering with a globally recognized franchise such as Yu-Gi-Oh! raises the profile and quality of the company's growing anime portfolio. She said Intimo is committed to delivering products featuring fans' favorite characters while upholding the standards the company is known for.