Stationery Icons, a 304-page illustrated hardback by Christopher Leonard-Morgan, has launched its first Christmas campaign, positioning the book as a distinctive gift for stationery enthusiasts, collectors and design lovers. The premium illustrated volume celebrates 100 stationery brands. The book is aimed at readers who collect stationery, admire design or want a gift for someone with a particular attachment to pens and notebooks.
The campaign runs through Christmas and combines advertising on StationeryNews.net and PGBuzz.net with promotional activity across Instagram and LinkedIn. It is intended to celebrate the brands, personalities and stories that make stationery an enduring fascination. Across its 304 pages, the book brings together brand stories and the people behind them in an illustrated format.
London events highlight gifting appeal
The campaign follows sales at two recent London events: Open House at Stationers’ Hall on 20 September and the London Pen Show in Hammersmith on 10–11 October. Both events, the article says, highlighted the book’s appeal as a present, with customers purchasing copies for friends, family and fellow stationery enthusiasts. The events gave the book direct exposure to stationery fans and potential gift buyers.
Leonard-Morgan said the particularly encouraging sign was how many people saw the book as a present for someone else. He observed that most people know someone who has a favourite fountain pen, treasures a particular notebook or simply cannot resist a stationery shop. Stationery Icons, he added, brings together the stories behind the brands those readers love in a book they can enjoy and return to over the years. The author’s comments link the book’s gift appeal to the personal attachments people form with everyday stationery objects.
Featured brands invited to share their stories
The Christmas campaign invites the 100 featured brands to celebrate their inclusion through their own social-media channels and customer communications. That activity is meant to extend awareness of the book among stationery enthusiasts around the world. The outreach is intended to connect the book’s editorial content with the audiences of the brands it features.
Richard Webb, publisher at Narrative Media, said stationery inspires a remarkable degree of affection and loyalty. He described the book’s extraordinary breadth of stories as particularly special, spanning six centuries of ingenuity, entrepreneurship and design. Webb also said the publisher was pleased to give featured brands an opportunity to share their own stories with customers and followers, building on the wider interest generated by the campaign.
First edition limited to 1,000 copies
The first edition of Stationery Icons has an initial print run of just 1,000 copies. It is priced at £80 and is available to order directly from the book’s website. The limited first edition is presented as a premium gift.