Tesla's reveal event for the second-generation Roadster is underway, held at SpaceX's rocket test facility in McGregor, Texas, following a two-week weather delay.
The McGregor site is a rocket test facility operated by SpaceX, described as a sister company of Tesla, which places the sports car's unveiling at a rocket developer's proving grounds rather than a conventional auto show venue.
The original Tesla Roadster debuted 20 years ago. Nine years ago, Elon Musk announced that Tesla was building a second-generation Roadster, a stretch of time that includes the launch of the "Starman" mannequin into space inside a Roadster 2.0 concept.
Ahead of the event, Musk said those watching would see "some crazy stuff," setting expectations for the evening's presentation.
Tesla had not yet confirmed specifications, pricing, production timing or delivery plans for the new car as the presentation got underway, leaving open what the company has in store for the second-generation sports car.
The event was being treated as a developing story, with updates promised through the evening as Tesla's live presentation continued.