Chloé Logo – Chloé is a fashion house French founded in 1952 by Gaby Aghion. Gaby Aghion thought his own name evoked that of a fortune- teller. She prefers the name of a friend, ‘Chloé’, for its warm, feminine and in keeping with the spirit young and daring who was born in Paris at that time.
Before the creation of Chloé in 1952, fashion houses producing only custom clothes Couture or Haute Couture. Rejecting the coldness and stiffness of the fashion of the 1950s, Gaby Aghion, decided to create a line of high quality clothes she calls’ ready-to-wear luxury. Clothes are available immediately, the need for minor editing, materials of excellent quality, the sections studied and treated tissue fell. The market for ready-to-wear as we know it today was born. Other designers have quickly joined the movement, the first being Givenchy collection with the University ‘of 1956.
In 1952. Chloé was founded by Gaby Aghion, a Parisian original Egyptian. She and her partner Jacques Lenoir are among the first to recognize the emergence of a demand for collections that combine the requirements of haute couture with the ready-to-wear. In 1956. The very first collection was presented at the Café de Flore , one of their favorite cafes and then the appointment of Parisian artists. The collection is designed by Gaby Aghion and directed by a first assistant at Lelong. Gaby Aghion and Jacques Lenoir began to recruit young talent to become famous over time: Christiane Bailly, Michèle Rosier, Maxime de la Falaise, Graziella Fontana, Tan Giudicelli, Guy Paulin, Carlos Rodriguez.
In 1966. Karl Lagerfeld is the main creator of the house and Chloé became one of the iconic brands of the 1970s. Jackie Kennedy, Brigitte Bardot, Maria Callas and Grace Kelly are clients. In 1971, the first Chloé boutique opens at 3 rue Gribeauval to Paris. In 1985, the company is acquired by luxury goods group Richemont. 1980s, Chloé continues to work with art directors asked to make a name, Martine Sitbon in 1988, Karl Lagerfeld (again) in 1992. In 1997, Stella McCartney brings a new direction, feminine, romantic and sassy.
In 2001, Phoebe Philo adds a personal touch, sensual. Kirsten Dunst, Natalie Portman, Lou Doillon, become clients. 2002, Chloé launches a line of bags, purses and shoes. The Paddington bag will become the first of the ‘it-bags’. In 2006, Paulo Melim Andersson brings a quirky style and modern. In 2008, after working closely with the brand to launch a perfume Chloe, Hannah MacGibbon is named artistic director and presented his first collection in March during the Spring-Summer 2009 fashion show. In 2011, Hannah MacGibbon leaves Chloe’s artistic director to concentrate on new projects. Clare Waight Keller is the new artistic director of the brand.