Hollister Co. , HCO , or simply Hollister is a clothing brand style “American Life” of the company Abercrombie & Fitch . Inspired by Southern California , the brand is designed to attract teenagers and young adults ages 14 to 18 years and is sometimes referred to as the look “Brandon Carlson.” The brand sells branded apparel HCO, and only available in stores and Hollister hollisterco.com officers. The brand was ranked the number one brand for teens in the United States .

Hollister Co. opened its first store in Easton Town Center in Columbus, Ohio . At the hands of Freddy Roa as the new brand was progressing, Abercrombie & Fitch saw a cannibalization effect (a situation when a new brand of a company’s credit is eaten earlier marks). As a result, A & F merchandise began using construction materials and higher quality (and higher prices) to distinguish between the two stores difirencia. Hollister Co. is very similar to Abercrombie & Fitch, with the exception that the prices are a little less expensive than Abercrombie. In May 2002, A & F officers sent a letter to rival brand American Eagle Outfitters accusing the company of using the number “22” on hats and shirts to confuse customers thinking they were buying goods from Hollister. Specifically, the lawsuit accused American Eagle of trademark infringement, unfair competition and deceptive trade practices. Abercrombie & Fitch asked a court to stop using American Eagle to the number and award compensatory award and pay punitive damages. Aeropostale was also a strong contender for the company of A & F, now it still is.

On March 24, 2006, Hollister its award term “Club Cali”. The program began with the “Red Card” which was the amount of $ 0 to $ 500. Since the members passed the $ 500, members received the “Gold Card”, since members spend the amount of $ 1,000, members received the “Platinum Card”. The program gave one point for every dollar spent, because the person had enough points a person could change the points for merchandise such as CDs, surfboard and other things. Beginning in the summer of 2007, A & F spend more than $ 10 million dollars to install large screen walls in HCO stores in the U.S.. The screens play live video from the Huntington Beach in California to give customers the atmosphere that are on the beach.

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