Kleenex Logo — Kleenex is a brand name for a variety of products such as handkerchiefs, disposable toilet paper, paper towels and diapers. Kleenex is a registered trademark of Kimberly-Clark. Products Kleenex are manufactured in 30 countries and sold in more than 170. Tissues produced by Kimberly-Clark are made of a material invented by this company during the First World War, called “cellucotton”. They were originally used in gas masks, as a replacement for cotton, as was required in the garment industry.
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Kimberly-Clark Corporation created the first facial tissue in 1924 and announced as a product for cleaning makeup and cream. A few years after its introduction, the company received letters from customers suggesting its use against the common cold and allergic rhinitis. In the 1930’s, their use as tissue spread, so the company created the slogan “Do not Carry a Cold in Your Pocket” (“do not take a cold in your pocket”).
The product’s popularity has meant that in some countries the word Kleenex is used to refer to any tissue, regardless of brand. In these countries, Kleenex is a brand that has passed into common use. Some dictionaries, such as Oxford, have included the word defining it as such.
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