Nook Logo – Internal Tarn-name Bravo . Since the beginning of 2010 (announced on 20 October 2009) distributes Barnes & Noble its own electronic reading device ( e-book reader ) under the name NOOK ( made-up word , consisting of book and Noble, Barnes could not be used because it again resulting book would, in the English Nook is also the word for hiding). Barnes & Noble is in addition to Amazon ‘s second major book seller who brings their own (or licensed under their own name) e-reader on the market.
The NOOK is equipped with a central display, thus a reading surface features in e-ink technology and include a color touch screen. It is also connected via wireless (either UMTS or via Wi-Fi ) and Internet-enabled and connected to the Barnes & Noble store. The NOOK is currently a combination of 3G / WiFi available or only Wifi (starting in May 2010). At the same time the price for the NOOK 3G has been reduced in price. Amazon, as a direct competitor of Barnes & Noble in North America, its corresponding reduced offer only hours later. The NOOK (3G/WiFi, wireless) has been more than a million copies sold (June 2010).
On 24 May 2011 Barnes & Noble announced a successor is named NOOK Simple Touch to. The previous Nooks were NOOK 1st Edition renamed. The new NOOK Simple Touch has only a screen. This is a touchscreen E-Ink Pearl display with a resolution of 800 x 600 pixels. The NOOK has more than one external microSD card, a battery life of 2 months (the manufacturer) and an 802.11b/g/n Wi-Fi connection. The pre-sale started the same day, the first deliveries to customers were for the 10th Announced in June. The selling price at that time was 139 U.S. dollars (excluding tax) and is thus located between the Nook and Nook 3G WiFi 1st Edition. On the same day the price of the Nook 1st Edition have been reduced. Amazon countered the next day with the launch of the Kindle 3G with advertising at a reduced price.