Polaroid Logo -PLR Ecommerce is a U.S. company, which through its instant cameras has become so well known that the concept of Polaroid for generic name for instant picture was.

The physicist Edwin Herbert Land developed polarizing films for which he received a patent granted in 1933. This polarization filter based on a stretched polymer film ( polyvinyl alcohol ) with diffused iodine. They are country later in his own business by 1937, in Boston , founded his own company, calling itself the product suitable for Polaroid. The films were sold under that name, they found themselves in, among other things sunglasses.

After the company had stopped production of instant cameras and films, first, to fully concentrate on products for digital photography to concentrate, was introduced in early May 2010 with the Polaroid 300 back, a new analog instant photography. On 18 December 2008 Polaroid bankruptcy proceedings to Chapter 11 of U.S. bankruptcy law applied. As a reason, a fraud procedure is specified, the Polaroid against the former parent company, Petters Group Worldwide and its owner Tom Petters leads. Tom Petters was convicted in April 2010 to 50 years in prison, he with a Ponzi scheme 3.5 over a loss of billion U.S. dollars had been done. One of his lawyers announced an appeal against the judgment.

In January 2010, at the Consumer Electronics Show (CES) in Las Vegas, the singer Lady Gaga as creative director of Polaroid introduced. , you should make with their creativity future products from Polaroid. In January 2011, Polaroid and Lady Gaga, presented at the CES in Las Vegas, the “Grey Label”. It includes three products: a pair of glasses, a portable printer and a new camera. Printer and use the camera as early as PoGo applied zinc processes. For the traditional Polaroid camera developed and produced Impossible film still new materials in the former Polaroid factory in Enschede, Holland.

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