Yelp Logo — Yelp is a social networking platform for online evaluation of local shops and services by consumers. According to the company’s website is more than 38 million users a month and visited houses more than 13 million individual evaluations.

Yelp was founded in October 2004 in San Francisco. Since then, in large cities in the U.S., Canada, the United Kingdom, Ireland, France, Germany, Austria and the Netherlands created further Yelp communities. As a local online city guide, it offers users the ability to shops, restaurants, boutiques, shops, doctors and a host of other facilities of a city to be evaluated by contributions. Other tools include file sharing, forums and discussion groups. The starting point is a personal assessment profile. Currently, in addition to the English version, there are also language versions in German, French and Dutch. Also, any business owner can set up a free account to post offers, photos and messages to customers. Yelp takes money through selling ads to local businesses.These advertisers paying their contributions can not change or rearrange.

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