The Buffalo Bills, famous for their four consecutive Super Bowl losses, has one of the longest-standing team logos in American sports. Over a period of 50 years the logo has undergone one major change but today the team has again embraced the original logo for sale on select Buffalo Bills merchandise. This is often referred to as a throw back logo.
The logo has always featured an actual buffalo (animal), even after the major change. The buffalo went from a standing position to more of a charging position as you can see from the images presented here. The team name came from a local contest that was open to the public to name the professional football team located in Buffalo, New York. Technically, the “Bills” part of the name is a reference to Buffalo Bill Cody. This makes the Buffalo Bill logo somewhat unique and confusing at the same time given that the mascot is actually a caricature of the city name (Buffalo) rather than a Bill. This is unusual but at the same time is very logical. It would not make sense to have a Bill Cody mascot even though that’s what the mascot name literally means.
Other than the very early years of professional football and short stint in the 90’s, the Buffalo Bills have been a very mediocre team. Yet they are one of the few original teams in the league that have never switched locations to a different city.