Chevrolet Logo — Chevrolet is a brand of automobile based in the United States belonging to the group General Motors, of Canadian origin. Born of the alliance of Louis Chevrolet and William Crapo Durant on November 3 of 1911, manufacturing small cars like the 490 for a price of $ 490. Today, although most operations and assets remain in Canada, is the United States who owns the largest stake in the brand and trade name.

Currently, Chevrolet increased its global market share from the implementation of the new global design concept called GPix, or Global Pix, with which began presenting its first vehicles called “global”, which began to be sold in Asia, Europe and South America on a par with the United States. The first vehicle was presented with this feature the Chevrolet Aveo, introduced to the market of China. Later, new presentations began to occur, starring the model Chevrolet Cruze, Chevrolet Impala and Chevrolet Captiva, who shared design features with the Aveo. This policy, as well as renewing the face of Chevrolet in the world, reaffirmed its position in different markets where the brand used models of other brands owned by General Motors and sold under the Chevrolet brand. Another project generated by this new wave of design is called “Live Project” developed in the Mercosur and the models which were designed Agile Chevrolet, Chevrolet Montana and the new generation of the Chevrolet Cobalt, filed June 16, 2011 in the Auto Show Buenos Aires.

Chevrolet was founded on November 3 of 1911 on the initiative of racing driver Swiss — French Louis Chevrolet, who had joined the entrepreneur William C. Durant, who financed the project. It had been born as the Chevrolet Motor Car Company, and its foundation was the most effective strategy to retake Durant raised by the conduct of General Motors, which was expelled in 1910 after his first major financial crisis.

After taking control of General Motors by financial institutions, William C. Durant (who had not the slightest knowledge of mechanics, let alone was interested in putting it into practice) in their eagerness to regain its lost business, and seeing a great future in selling cars, decided to invest part of his fortune in creating a brand new car with which to recover what was once theirs. Meanwhile Louis Chevrolet was a Swiss racing driver who had landed in the United States and had enlisted as a broker of automobiles, mainly cars Buick, a brand owned by General Motors. These skills, encouraged Chevrolet to be the creator of his own cars, for which allied with the French engineer Ettienne Planche. However, the monetary capital to finance the project was not enough so that it can emerge. Therefore, both end up running into William C. Durant, who would be offered financial support for the creation of the firm, besides the use of the Chevrolet name to christen the company. However, Louis Chevrolet would not itself the owner, as the majority of the shares were to be retained by Durant, leaving a minority stake.

The Chevrolet logo came when William Durant was in Paris on a business trip, and noticed the design of paper covered the walls of the room he was staying, so we pulled a piece of that set and put it in wallet thinking it would be a good logo for a brand of automobiles. The first time you used your logo Chevrolet “bowtie” was in 1913.

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