Dove Logo — Dove is the line of personal care products belonging to the multinational Unilever . The brand is identified by a badge in the form of a dove (Dove in English means dove). The first product of this brand (The classic white soap) was released in the United States in 1955.

Dove has tried on their new campaigns, models do not use stereotypes . That is why I think the Dove self-esteem, which is a change agent to promote self-esteem in women worldwide. Have preferred female models of common complexion, leaving out those of very thin and slender bodies, as part of its ” real beauty by “which aims to redefine the common views of beauty and female self-esteem lifted , regardless of age or ethnicity. thus projecting security women who wish to have the continued use of soap. In Mexico, Dove self-esteem, gives lectures for mothers and daughters, 8 to 12 years, with issues of self esteem and image. With this foundation is expected that 2010 has come to positively influence more than 5 million women around the world.

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