Fujifilm Logo -Fujifilm Holdings Corporation , better known as Fujifilm ,is a multinational known for its cameras and photographic images based in Tokyo , Japan . Fujifilm’s main activities are the development, production, sale and service of photographic color film, digital cameras, photofinishing equipment, color paper, chemicals fotofinal, imagimática medical team, equipment and materials for graphic arts, flat panel displays , optical devices, photocopiers and printers.

Fuji Photo Film Co., Ltd. was established in 1934 with the goal of being the first Japanese producer of photographic film. Conducting a sustained effort in this area over the next 10 years, the company achieved the national production of photographic films, films and printing photographic film X-ray In the 40’s, Fuji Photo entered the markets of optical glasses, lenses and equipment. After the Second World War, the company promoted diversification, introduced in the medical (X-ray diagnosis), printing, electronic imaging and magnetic materials. In 1962, Fuji Photo and the British company Rank Xerox Limited (now Xerox Limited) launched Fuji Xerox Co., Ltd., a joint venture (JV).

Since mid-1950, Fuji Photo has accelerated the establishment of the foundations of international sales. In the 1980s, aiming to launch its brand internationally Fujifilm, Fuji Photo expanded production and other overseas bases, accelerating the pace of globalization of their business. Moreover, Fuji Photo led the industry in the development of digital technologies for application in enterprises related to photography, medicine and printing. These technologies allowed Fuji Photo become a driving force in the development of these markets.

The new millennium has witnessed the rapid spread of the application of digital technology in cameras. The demand for photographic film showed a sudden drop at the expense of the growing popularity of digital cameras. In response, Fuji Photo advanced reforms in its business address aimed at carrying out drastic changes in its business structure. In October 2006, Fuji Photo adopted a holding company system and established the FUJIFILM Holdings Corporation, welcomed the two companies under which it operates — FUJIFILM Corporation and Fuji Xerox -. Under this system, the Fujifilm Group promoted structural reforms in the Imaging Solutions segment and growth strategies in the priority areas of business. These initiatives enabled the company to achieve a strong improvement of performance and therefore a record revenue and operating capacity in the fiscal year ended March 31, 2008.

Despite challenging conditions exist in your business, the company has continued the implementation of bold structural reforms and has made additional new growth strategies. The cornerstone of the main growth strategy involves Fujifilm support activities in its priority areas of business including medical systems / life sciences, graphic arts, document solutions, optical devices, highly functional materials and digital imaging. The September 19, 2006, Fujifilm announced company plans to establish a holding company , Fujifilm Holdings Corp., as Fujifilm and Fuji Xerox became the new holding company subsidiaries.

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