Download Geico Logo — The US-based Government Employees Insurance Company, better known as Geico car insurance company and is a 100% subsidiary of Berkshire Hathaway . Geico in 2006 had more than 7 million policyholders, which represent more than 10 million policies were for cars, trucks and other motorized vehicles. Geico is generally a direct insurance , contracts, etc. directly to the policyholder concludes by phone or Internet. In the field of auto insurance Geico, the largest U.S. direct insurer. In addition, the company has also a few insurance agencies, usually in the vicinity of U.S. — barracks are located.

Geico was founded in 1936 by Leo Goodwin and his wife Lillian Goodwin to auto insurance directly to federal government employees and their families to communicate. Geico has some original promotional films have a high perception in the U.S. made ​​TV. These include the Gecko commercials, the Neanderthals advertising (Caveman) and the 15-minute online advertising. The general slogan is “fifteen minutes could save you fifteen percent or more on car insurance” (15 minutes you can save 15% or more on their car insurance).

For the Geico Gecko advertising is an animated gecko, which is now the mascot of the company. The Neanderthal advertising was so successful that a spin-series for the channel ABC was developed. In these advertisements are shown Neanderthals who undertake air travel, phone calls with the phone or working as assistant directors and are constantly confronted with the general public about the image of Neanderthals high backwardness. The advertisement ends with the slogan “Geico: So easy a caveman could do it” (Geico: So easy even a caveman could) . The 15-online-advertising parodies typical Youtube videos nonsense and ends with the slogan “There may be better ways to spend 15 minutes online” (There are better ways to spend 15 minutes online).

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