L’Oréal , the world leader in the manufacture of cosmetics was founded in 1907 by chemist Eugène Schueller in France . Eugène Schueller created in 1907 the “Company French Harmless Hair Dyes.” Then the company took the name of the brand, L’Oréal . It began in Spain in 1932 , where turnover of 667.2 million euros in 2001 and has over 2,300 employees and three factories. Its brands, all international, including: L’Oréal Paris L’Oréal Professionnel, Lancôme, Maybelline, Garnier, Vichy, Ralph Lauren, Giorgio Armani, Biotherm, Redken, Helena Rubinstein, Cacharel, La Roche-Posay, Khiel’s, Soft-Carson, Matrix and the Japanese Shu Uemura. In 1939 the product begins to internationalize L’Oréal in Argentina , through an agent named Beliere Mauritius. In 1950 the first factory was built in Chacarita, in the city of Buenos Aires . In 1968 it launched the brand Lancôme in Argentina.

It is present in 150 countries and employs 64,600 workers amounts to around the world. Lindsay Owen-Jones , former general chairman of the group L’Oreal , received the “Award for Best European Entrepreneur of the Year” 2002 at a ceremony held in Madrid . The current CEO and Chairman of the Group is Jean Paul Agon. Stresses its investment in marketing , which devotes more of 4,950 million euros, ie 30.7% of its turnover. Their motto because I’m worth is one of the slogans known commercial, along with announcements made ​​by celebrities, form the spearhead of their promotions.

Each year, L’Oréal holds an annual marketing involving students in fourth and fifth year of the best business schools worldwide. In 2010, 43 countries participated and the team representative of Portugal won the international final. The international final will take place next June in Paris. The first prize is a trip worth 10,000 euros for the winning team, one valued at 5,000 for second place and one valued at 2,500 for the third.

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