Maxim Magazine Logo — Maxim is an international men’s magazine based in the United Kingdom. It is known for its revealing pictures of actresses, singers and models, that never appear completely naked. In the United States, Maxim has become the second best-selling men’s magazine, after Playboy — reporting a circulation of 2,517,450 copies in 2005. This is more of what they sell their competitors GQ, Esquire and Details combined. Maxim is currently using his name to market other magazines and projects.
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Because of its success in major markets, Maxim has expanded into many other countries such as Argentina, India, Indonesia, Israel, Belgium, Romania, Czech Republic, France (marketed as “Maximal”), Germany, Bulgaria, Greece, Italy, Korea, Mexico, the Netherlands, Poland, Russia, Serbia, Philippines, Singapore, Spain, Thailand, Ukraine and Portugal (marketed as “Maxmen”). A digital version of the magazine was launched in 2005 for mobile phones than twenty countries in Europe and Asia.
MaximOnline.com was established in 1999, a site that displays the contents are not included in the printed version. In it there are only sections, such as galleries “Girls of Maxim” and “The joke of the day”. “Maxim Video” shows music videos, interviews, photo shoots and original content. In January 2002, Dennis Publishing established a division of videos sold in stores and online, Dennis Media Group. In 2005, this division was disbanded and restructured to focus on multimedia content creation for the area of Dennis Publishing Digital.
On February 5, 2005, Maxim launched its own radio channel, Maxim Radio, via Sirius Satellite Radio. On June 5, 2006, the magazine announced plans to build a casino in Las Vegas Strip, near the Circus Circus Las Vegas. All came to nothing when the owners of a condominium nearby complained that the building would ruin their view. The land was sold to MGM Mirage. On June 15, 2007, the business group Quadrangle Group announced the acquisition of the parent company of Maxim, Blender, Stuff and MaximOnline.com through its subsidiary Alpha Media Group, though Maxim would still be published by Dennis Publishing in the UK until its closure in May 2009.
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