New Balance Logo — New Balance Athletic Shoe, Inc. ( NBA ) is in Boston , Massachusetts resettled American sporting goods company. The company was established in 1906 under the name New Balance Arch Support Company was founded.The New Balance Arch Support Company, 1906, from 33-year-old English immigrant William J. Riley founded in Boston, Massachusetts. In the beginning, the company orthotics ago. In 1933, Arthur Hall, the previous best seller of the company, promoted to partner of Riley. Hall was distinguished by a unique feature: It sold its products primarily to police officers and employees. Both professional groups should have been grateful to him for both police officers and employees were working at that time mainly in the standing position. 1953 Hall sold the company to be his daughter Eleanor and her husband Paul Kidd.

Kidd, the couple continued to sell orthotics to 1961. Then came a milestone in the history of New Balance: Eleanor and Paul designed and produced the “Trackster”, the world’s first running shoe with wave-like sole, which was produced in different sizes. The “Trackster” became the shoe of choice of running and fitness trainers. The marketing was initially almost exclusively from local sporting goods or Mundpropoganda fairs. That changed, however, as the current Chairman Jim Davis bought up the company in 1972, exactly on the day of the Boston Marathon . At that time, New Balance consisted of six people who produced 30 pairs of shoes a day. A year later, Davis met with the Running Press, to inform them about New Balance, 1978 Jim’s wife Anna joined the company on. In the 1970s came the next big change: The Boston area has become a veritable breeding ground running boom, which spread in the 1970s through the entire United States. Jim and Anna expanded the product line, sales skyrocketed. Davis also initiated a network of independent sales representatives in the U.S. and overseas, thus began the international sales.

Today New Balance employs more than 4,000 employees. The products are sold in 120 countries on all continents. The company has subsidiaries in Great Britain, France, Germany, Sweden, Hong Kong, Singapore, Australia, New Zealand, Mexico, Canada, South Africa and Brazil. New Balance has five factories in the U.S. (two in Massachusetts and three in Maine) and one in the UK (Flimby). New Balance is a sponsor of Vierdaagse in Nijmegen . This contract was renewed in 2009 for another four years.

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